Over-The-Top or OTT platforms have gained a lot of recognition. They give access to media content anytime and from anywhere. OTT platforms are the new access to global cinema and content from various other media services, which are distributed over the internet.
It can be viewed as a technology or a service where users can opt for live-stream and pre-recorded content. But when it comes to watching OTT content, you must choose a reliable platform that carries a reputation in the market. This is where Tata Play comes in.
Previously known as Tata Sky, Tata Play is offering OTT content, along with the traditional DTH services. Users can enjoy all their favorite OTT content through any device in a hassle-free manner.
Why Have OTT Platforms Become So Popular These Days?
During the COVID-19 pandemic, more people stayed indoors to stop the spread which led them to consume more content on OTT platforms and watch all their favorite TV shows, events, and movies to keep themselves entertained.
This increased the demand for OTT content. It also increased the digitization demands for HD quality video content. Along with that, the accessibility of the content on any device, anywhere and anytime made the OTT market in India to become one of the fastest-growing markets in the world.
But just because the demand for OTT content is high, that doesn’t mean linear TV viewing is declining. Experts have provided evidence that the TV viewers in India have seen a massive increase of 6.7% in 2020. Given all the new changes and trends, some DTH service providers and other media distribution firms in the country have discovered new opportunities.
These opportunities come in the form of hybrid TV viewing, a combination of traditional TV and OTT services. Through this process, hybrid TV focuses on delivering an engaging, flexible, simplified, and holistic entertainment experience.
Tata Play Offering Top-Notch OTT Services
Being one of the best and trusted providers of DTH services, Tata Play has taken the step to offer new and unique services to their customers. The company has taken a significant step to offer OTT content along with traditional TV viewing opportunities through one single platform.
They are constantly upgrading and innovating to stay updated with all the trends. The company also aims to magnify the entertainment experience for all its subscribers through its OTT content. This means users can:
- View all their favorite OTT content from all devices.
- Users can access the platform according to their desired time.
The combination of the well-known OTT content and TV channels will allow users to easily check out both of these options. This means when you wish to watch OTT instead of TV, you can switch to the OTT content instantly and watch all your favorite shows.
What Else Is Tata Play Offering?
Tata Play provides its subscribers with many features such as:
- Live TV watching.
- Viewing all the catch-up shows.
- Using mobile devices.
- Going Multi-Screen.
But wait, that’s not all. You can burn a hole in the pocket if you subscribe to numerous services. So, to make things easier for you, Tata Play is offering its services at affordable prices. On the contrary, it is included in the DTH monthly plans or packages they have in-store. This means you will get the chance to leverage both the OTT platforms and DTH connection through a single subscription with a single payment. The coolest part is no need to track individual subscriptions and payments.
