Having valuable and relevant content on your B2B website is non-negotiable at this point. In fact, 96% of B2B buyers say that it’s essential for a vendor to demonstrate industry expertise through their content.
If you don’t have a solid B2B content marketing strategy then you’re going to lose out on a lot of potential business. But, if you don’t know where to start B2B content marketing can be overwhelming.
Don’t worry! In this post, we’ll go over some of the best content marketing ideas for B2B companies so you can grow your website’s traffic and increase business.
Keep reading to learn more!
Segment Your Content By Customer Profile
It’s important to keep the content you’re creating organized so that customers can easily navigate their way to the information they need. Segmenting your content by certain customer profiles is a great way to do this.
If your customers can easily see and click a link to get to the specific information for established companies, for example, they will appreciate the easy-to-use interface and will have a more positive view of your company. It can even help them to trust your business more, and to see you as an industry expert.
Create a Newsletter
Creating and regularly sending out an email newsletter is a great way to increase your brand awareness and position yourself as an expert in the eyes of your customers.
The information included should be relevant to the industry and to your customers. The businesses that receive this newsletter may want to stay up to date on the newest industry research, technology, or news but don’t have time or don’t know where to get trusted information. By regularly sending out a newsletter with this information you can solve that problem for them.
This will mean that your company will be much more likely to be at the front of their minds when they need the product or service that your company offers.
Utilize Guest Posts
Having other industry experts write guest posts for your website is a great way to add credibility to your own business and increase the B2B content on your site without you needing to create it all.
Guest posts are a win-win for both parties involved. The publishing site gets content to add and added credibility, and the guest writer gets more exposure for their business or research.
You can also create guest posts to go on other businesses’ websites. The increased exposure is great for helping to bring in new customers. It is also helpful for search engine optimization (SEO) purposes since backlinks are seen as favorable by search engine algorithms. Learn more about backlinks in this post from The HOTH.
Take Your B2B Content Marketing To The Next Level
It’s more important than ever to prioritize B2B content marketing. These content ideas are a great place to start and will help you to develop or strengthen your strategy.
For business tips, check out the other articles in our business & finance views category.
