Recent price hikes by private telecom giants Airtel and Jio have stirred significant unrest among users, leading many to switch to Bharat Sanchar Nigam Limited (BSNL). As Jio and Airtel increase their recharge plan prices, BSNL has become a popular alternative, offering a more affordable option for many. This trend is growing rapidly, with numerous Airtel and Jio users porting their mobile numbers to BSNL. And add to it the TATA-BSNL deal.
The Shift to BSNL
The price increases by Jio and Airtel have not gone unnoticed, especially on social media. Many users have voiced their frustration with the price hikes, contributing to the growing trend of switching to BSNL. This shift in consumer behavior has been further fueled by a new significant development: a ₹15,000 crore deal between Tata Consultancy Services (TCS) and BSNL.
The TATA-BSNL Deal (TCS-BSNL Deal)
The deal between TCS and BSNL is set to roll out 4G internet services to 1,000 villages across India, promising faster internet speeds and better connectivity. Here are the key details of the deal:
- Expansion of 4G Services: TCS and BSNL will work together to expand 4G internet services to over 1,000 villages in India.
- Data Centers: TCS will set up large data centers across four regions in the country, supporting the development of India’s 4G infrastructure.
- Equipment Installation: TCS and the Centre for Development of Telematics (C-DOT) will install equipment at 38 locations as part of the deal.
- Strategic Significance: This deal is crucial for BSNL as it will help the company compete with private telecom players like Jio and Airtel.
Impact on the Telecom Market
Currently, Jio and Airtel dominate the 4G internet service market. However, if BSNL strengthens its position through this deal, it could pose a significant challenge to these private telecom giants. The recent price hikes by Jio, Airtel, and VI (Vodafone Idea) have only intensified the shift toward BSNL. Last month, Jio announced a price increase in its recharge plans, followed by similar announcements from Airtel and VI. The new prices for Jio and Airtel took effect on July 3, while VI’s new prices started on July 4.
- Jio’s Price Increase: Ranging from 12% to 25%.
- Airtel’s Price Increase: Ranging from 11% to 21%.
- VI’s Price Increase: Ranging from 10% to 21%.
The sharpest backlash on social media has been directed at Jio, prompting many users to turn to BSNL.
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The TATA-BSNL deal marks a significant milestone in the Indian telecom industry. With TCS’s support, BSNL is poised to enhance its 4G services, potentially reshaping the market dynamics currently dominated by Jio and Airtel. As users continue to switch to BSNL in response to rising prices, the telecom landscape in India could see substantial changes in the near future.
By staying informed about these developments, consumers can make better decisions regarding their telecom service providers. The TATA-BSNL deal represents a promising step toward improved connectivity and competitive pricing in the Indian telecom market.
