Portuguese football legend Cristiano Ronaldo has officially entered the artificial intelligence arena, announcing that he has become an investor and global brand ambassador for Perplexity AI — one of the fastest-growing AI companies in the world. In a post on X (formerly Twitter), Ronaldo expressed pride at the partnership, calling Perplexity “powering the world’s curiosity” and saying the collaboration aims to inspire people to “ask more ambitious questions.”
Cristiano Ronaldo Partners with Perplexity AI: What the Deal Means: Ronaldo + Perplexity AI
With this move, Ronaldo doesn’t just lend his name — he steps into the tech-investment space. Perplexity has introduced a new custom AI assistant, the Ronaldo Hub, designed for fans. The hub will allow users to explore previously unseen images from Ronaldo’s personal archive, browse curated questions about different phases of his life and career, and relive his greatest goals on an interactive digital pitch.
For Perplexity, which already competes with prominent AI platforms such as ChatGPT and Google Gemini, the tie-up with a global icon represents a major boost in visibility and user engagement.
Cristiano Ronaldo Perplexity AI – Why It Matters — For Both Ronaldo and Perplexity
Global Reach & Influence: With over 650 million followers across social media, Ronaldo brings instant global reach. This allows Perplexity to target audiences in Latin America, the Middle East, Asia, and beyond — regions where AI adoption is still growing.
Bridging Tech and Pop Culture: The partnership signals a growing trend: blending sport and entertainment celebrities with cutting-edge technology ventures. Ronaldo’s involvement could make AI more relatable and accessible to mainstream audiences.
Boost for AI Awareness & Adoption: By creating the “Ronaldo Hub,” Perplexity aims to offer a more personal and engaging way for fans to interact with AI — not just as a tool, but as a gateway to a celebrity’s legacy.
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What Ronaldo Said — On Curiosity, Growth, and AI
In his social-media announcement, Ronaldo wrote:
“Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity. Perplexity is powering the world’s curiosity, and together we will inspire everyone to ask more ambitious questions.” X (formerly Twitter)+1
This message frames the alliance as more than commercial — presenting it as a mission to encourage curiosity, learning, and growth among people globally.
About Perplexity AI: From Startup to AI Powerhouse
Founded in 2022 by a team including Indian-origin entrepreneur Aravind Srinivas, Perplexity AI began as an “answer engine,” offering AI-powered search and information retrieval.
Since its launch, the company has grown rapidly. By April 2024, it had raised $165 million and was valued at over $1 billion. As of mid-2025, it reportedly closed a funding round that pushed its valuation much higher.
With Ronaldo’s backing, Perplexity clearly hopes to accelerate its global footprint and encourage wider adoption of AI solutions — especially in regions where awareness and usage remain nascent.
What Comes Next IN Perplexity and Ronaldo Partnership — And What to Watch For
This high-profile collaboration sets a new precedent for how sports stars and celebrities engage with emerging technologies. What remains to be seen:
- Whether the “Ronaldo Hub” truly resonates with fans and leads to sustained user growth for Perplexity.
- Whether this trend inspires other celebrities to invest in AI or tech startups — potentially fueling mass adoption and wider public awareness.
- How Perplexity leverages this momentum to compete with larger players in the AI space.
The entry of Cristiano Ronaldo into AI underscores a broader shift: technology is no longer confined to engineers and tech enthusiasts — it’s becoming a cultural phenomenon, intertwined with sports, entertainment, and global celebrity appeal. For Perplexity, the “GOAT effect” might just prove to be the ace they needed.
