Marketing is a big investment but lack of a marketing plan in place is as good as killing your business. Since the introduction of the Internet to the world, E-mail marketing has become an indispensable tool for businesses to remain lucrative. Besides the fact that social media marketing seems to be taking over, for a fact, email marketing is still one of the most forms of marketing.
Despite the size of your business, email marketing should be an essential tool to make your business grow. Outsourcing marketing skills have gained popularity over the years; companies such as Ixact Contact have come in handy to make sure that they help you grow your brand and realize your return on investments sooner. If your business isn’t utilizing this, here is why you should;
1. Cost-effectiveness
Perhaps, this is one of the biggest advantages of using email marketing. Research shows that businesses can expect an average return of about $ 35-$38 for every $1 they spend on email marketing. Compared to the other forms of marketing, you do not have to incur costs such as printing costs, advertising costs, advertising space and so on. Additionally, the relatively low operational costs that come with email marketing provides an attractive ROI.
2. Building Stronger Customer Relations
How many times do you check your email on a daily? For a fact, for most people, at least once or twice a day. In fact, some people check their emails every single minute. Either it is work-related or personal, you are always sure to check whatever email comes in. Remember, customers need to feel cared for. You need to ensure that you engage your customers 24/7 and email marketing is one of the best ways to do so. The moment your customers receive an email from you, it lures them into wanting to know what you have in store for you.
For example, if you are a real estate agent, when a client receives an email from you, they will most definitely check it out as there is a chance you might be having discounts at the moment or even more exciting deals. For one, you will have captured their attention; secondly, you might just get yourself a ready client for a deal.
3. Increased Brand Awareness
It is every entrepreneur’s dream to make their brand grow worldwide. Everyone around the world today probably has an email address; more reason email marketing is a legit marketing tool. If you consistently provide your current customers with unique content and excellent designs, your brand will most definitely stay on top of their minds. Significantly more, they will want to know more about your services and chances are they will become your loyal customers.
4. Boosts Sales
As mentioned on the previous point, email marketing has a significant impact on how fast your brand grows. As such, the more people become aware of your brand, the more they will want to associate with it and even share it with their others. This means that your sales are bound to increase as you will be getting leads on the customers to target on and even potential clients.
