Modern advertising aims to find ways to engage more deeply with its audience. Sports advertising is no exception.
Many sports brands are engaging with sports marketing to find innovative ways to reach their target audience. One of these ways is to create customized content, telling an exciting brand story.
In addition, most brands have concluded that branded content is a much more effective tool than traditional advertising. The point is that the audience is more involved when watching this content.
What is the difference between advertising and branded content? Some would consider it the same thing, but it can be two completely different things.
Ads often look like intrusive products shown on YouTube videos or while reading an article. High-quality branded content causes the opposite reaction: if it is a video, the audience wants to watch it several times, share it with friends and discuss it. Good content makes people follow what the brand is doing and allows them to build a loyal audience for an extended period.
BETER Sports: top-quality, branded sports content only
Sports broadcasts are associated with several content options. One is influencer-led content and unique content. Viewers enjoy videos, comments from their favorite hosts, and a compilation of the best moments.
Each month BETER Sports provides live streams, live data, and odds for more than 10,000+ Setka Cup events.
The Setka Cup encompasses 24/7 tournaments, the Setka Cup Open (a non-profit tournament), a community of 5,000+ fans, and a wealth of sports media resources. These resources provide access to branded content that is popular with fans of next-gen table tennis content. The presence of such content explains why the events chalk up more than 13 million views annually in 152 countries.
The brand fills free airtime and engages operators’ customers with reliable, 24/7 live streaming of some of the most sought-after fast table tennis tournaments, which benefits from 24/7 technical and operational support 365 days a year. BETER Sports is the solution for tournament organizers, betting providers and sportsbooks, and the sports community.
