In modern society, you can’t fathom having an internationally successful business without building a brand on social media. Branding is all about using marketing to create a voice that your customer can connect with. When you apply this to the digital age, the best medium you can use to solidify your brand is social media.
However, building a strong brand on social media isn’t as easy as it seems. There’s an art behind this practice, which we will willingly expand upon in this blog. Here’s everything you should know before you start establishing a presence on social media platforms..
Know Your Audience
If you don’t know your audience, it will be difficult to create a marketing campaign that appeals to them. For example, if you are targeting Gen Z, we wouldn’t recommend that you invest all of your time in growing a Facebook following. Instead, you should focus on relevant platforms like TikTok or Instagram.
Develop a Content Calendar
Social media can be very time-consuming unless you have a plan in place. Trying to come up with ideas and implementing them on the spot can often take hours. However, developing a content calendar can bring a cohesive feel to your social media page and help speed up the process.
Post on a Regular Basis
Just as your audience logs into social media every day, you should be creating content on a regular basis. With so many competitors also fighting for space on the feed, a few weeks without posting can seriously hinder your visibility. We recommend you post at least once every two days.
Keep the Branding Consistent
When it comes to branding, you want your content to be instantly recognizable. That’s why it’s important to incorporate brand colours and create consistency throughout the feed. If you want to use a product picture but the background doesn’t fit the theme, we recommend you use an app to remove background.
Work Smarter, Not Harder
When it comes to designing a social media feed there are countless apps that can help you work smarter, not harder. For example, some apps can help preview your social media feed with potential posts to help you create the best look. Other apps have reminders for your content calendar to keep you organised.
Join with Relatable Partners
A large part of branding is creating meaningful partnerships with other companies that your audience will enjoy. However, it’s important that you remain authentic with your partnerships, as your audience will not trust you if the collaboration doesn’t make sense.
When you have a presence on social media, you allow your audience to conduct a deep dive into your brand. It’s a great way to show what you’ve been working on, drive new traffic, and show off your business partnerships. We’ve outlined the benefits of building your brand on social media and we’ve provided the tips on how to succeed at it. Now all that’s left is that you put the theory to the test.
