After “Pink” got a massive response, the 70 plus year old Angry Old Man Big B has proved once again before Bollywood contemporaries & critics that he has many great things to do without having any head. He is a person who needs no introduction because more than 90% people of the globe love him like God.
Let’s now closely analyze how he has paved his ways to great fame. The answer is professional image management along with few most essential soft skills. The following progressive lessons can be learnt from his life sketch and longstanding career progression:
By TeachAIDS from Stanford, California, USA (Amitabh Bachchan – TeachAIDS Recording Session) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
Portfolio Management By Big B
First, I would like to quote Mr. Amitabh Bachchan knows how to capitalize his stardom. This is reflected from the wise decisions he made during his mid-life crisis. He opted for small screens and endorsements to raise funds which others couldn’t decide because of their solid images in big screens which normally become a major obstacles for great actors. I would call it a stitch in time saves nine. So ABCL was saved and he avoided bankruptcy. Nice example of portfolio management.
Apart from being a methodical actor who has taken the legacy of Dillip Saab to a new benchmarking height, Mr.Bachchan is a man of literature which he might have inherited from his Professor father. But in most award ceremonies it is seen that he has recited many memorable poems of his great father. Big B is also famous for his ornamental communication in Hindi and British English which again gave him a rocking mileage.
A Smart Relationship Marketing Expert
In spite of a lot of rejection during the initial period of his struggle, Big B has always shown a never to die attitude and this inborn spirit has taken him far off. He is a family man and knows how to make an even balance between work and personal life. That’s why you can always find him in parties and star nights along with his family. Probably he loves to socialize and this has been his effective method in building relations with the fraternity. I would call it a smart relationship marketing because no business would survive if you lose your acquaintances.
Big B and Optimism
The decision to choose Aishwarya as his daughter-in-law is also commercially effective because she has got the star power to save Abhishek’s career like Big B. So Miss World to take the lead after Bachchan’s retirement from films which is actually next to impossible.It is a contingency planning. Hence he is a master planner in many fronts. He has got a positive aura and is quite famous for his magnanimity and down to earth humbleness.
He hardly gets irritated. Thus he knows the tricks of anger management as well as an expert who knows how to handle people, public, and press. That’s why he is still a blue eyed boy for the media personalities. He has always paid respect to everybody even to his rivals. He is a hardworking man and that’s the reason why he is still doing films at this age. He has also shown his interest in singing. I think he is a multi-tasker and maestro of many things. He can even sell his voice even if he decides to quit acting in films.
He has nicely managed his social media branding by posting several social messages which are loved a followed by millions. He is also famous for his boyish charm, he is evergreen and light hearted. He has proven age is just a number and he will never grow old. That’s spirit we are looking for! I would suggest everybody to follow this golden rule to keep themselves young, fit and fine at any age. He has also avoided being too vocal because silence is golden.
Big B Knows the Art of Rumor Management
He also knows the art of rumor management and even today he avoids many controversial topics of his past through his gravity and smile. Let the rumour be in the air that is the principle which he probably follows and every problem can be solved with time. Hence he has adopted the rule “patience is the mother of all virtues. Stay calm, stay undisturbed.” Try to stop overthinking. These are some lessons which we can learn from him.
He has always kept himself away from Indian politics after Rajiv Gandhi’s assassination. I feel he believes in the proverb “politics is the last resort of an idiotic mind.” True to my belief. He has got a true dressing sense too because you need to well dressed in today’s business world. Attire is just a substitute to success.
He has shown excellent positive signs of body language and optimism in many press meets and has mastered the stage phobia through effective verbal and non-verbal communication. He eats less and avoids junk food and alcohol may be due to health reasons. But still it has become a catalyst to his social image and he is of course, a great diet manager who believes in maintaining the perfect health triangle in this busy world.
A Visionary
Big B is far ahead of time. He is an ocean of skills. So we cannot measure all in one go. The more you see his films, every time you would definitely rediscover him. I bet, you can’t just take off your eyes. Wish him luck and good health ahead.
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