As the media keep telling us, the high street is an almightily difficult place at the moment.
With business rates still high and footfall low, the equation is hardly favorable to even the most popular brands out there.
It means that you have to work extra hard to stay on top of your in-store conversion. While the rules do differ slightly depending on the industry you work in, through today’s article we will take a look at some of the common tips you should abide by if you are trying to keep on top of this crucial metric.
Keep your store clean
The saying goes that ‘first impressions count, and this is just as true when it comes to your store as it is when it comes to meeting somebody for the first time. A cluttered and dirty store is going to send out the wrong message to potential customers and is likely to see them go elsewhere. It’s also a sure-fire way to increase the risk of public liability claims and all sorts of other related issues. Make sure you keep your store clean and tidy at all times – it’s one of the simplest but most effective ways of improving your in-store conversion.
It’s not just about your store – your staff can make the difference too
Your staff is the public face of your company, and as such, they can make or break your in-store conversion. Make sure you train them well on how to deal with customers, and that they are always polite and helpful. If somebody has a question, make sure they have the answer. If they don’t, find out and get back to them as soon as possible.
Sometimes, businesses can’t compete on price with competitors, but they most certainly can with experience.
Your staff play a crucial role in this and perhaps are the dividing factor between someone shopping on the high-street, versus in front of their computer.
Prioritize the left side of your shop
When it comes to conversion rates, the left side is more dominant than the right. This means that people are more likely to be influenced by what they see on the left side of your store, as this is where they tend to focus more of their attention. This is why it’s important to place your most attractive and interesting products on the left side of your store, as this is where people are more likely to buy them.
Conversely, if you’re reading this from across the pond in the US, the right side is known to work better. Believe it or not, this is supposedly linked to the side of the road we drive on!
Disguise your queue
Why do most stores have their point of sales at the back of the building? It’s because they want to disguise the queue.
As we all know, the longer the queue, the less likely people are to buy. This is one point that can crush your conversion rates; even though someone might ‘feel’ as though they are ready to purchase, the queue can deter them. As well as the position of the queue, try and staff it according to the peak hours, or even consider one of the smart mobile systems which eradicate queues entirely.
Also Read: JioMart Review: 9 Things You Need to Know While Shopping Groceries Online with JioMart
