In today’s competitive environment, there’s a lot you need to know to start a website before you create an online presence for any business. As a developer, you can increase your profits by creating high quality websites for businesses. With a well-designed website, you can help businesses reach more customers online and beat out the competition. To provide these services, you need to have a strategic approach to setting up websites along with social profiles. In this post, we’ll give you everything you need to establish an online presence for businesses.
Set Audience Targets
Before you can establish an online presence, you should start by targeting a specific audience. Examine the websites of similar brands conducting business within the same industry. More so, look at the sites of those businesses who are in direct competition with your client’s website.
Work with the business owner to understand the ideal target market. This way, the overall online presence will resonate with the target market. For example, the design of a brand new medical office should have a very different look compared to a new food truck’s online presence. By setting a defined audience, you can start to establish an online presence.
Register The Domain
Next, register a domain name for your client. You should use the company’s vision to pick a domain name. Consider the products and services they offer consumers. Furthermore, keep the business name in mind. When consumers look for a brand’s website, they typically search for the company’s name. Therefore, it is wise to use it within the domain name while keeping the length as short as possible.
Speak to the business owner you are working with to get their opinion on the domain you think would work best. Once you receive their approval, register the domain through an accredited registrar. Pay the associated fee and continue establishing an online presence for businesses with the steps below.
Choose A Platform
With a domain name in place, you’ll need a platform for the website. To date, WordPress is one of the most widely used website platforms available. During the selection process, consider the company’s needs. If a business owner hires you to build them a unique website, consider a premium WordPress theme with customizable options.
Additionally, you can install the website on WordPress web hosting to deliver a high performance experience. The increased site speed and security could have positive impacts on your overall search engine optimization efforts. When establishing an online presence, consider choosing a platform like WordPress.
Connect To Social Media
Once the website is up, a proper online presence requires social media profiles on many of the major platforms. Every social media platform presents an opportunity to engage and connect with your target audience. The most popular social media platforms include Facebook, LinkedIn, Twitter and Instagram. All of these websites will require a social profile image along with a cover image for a background.
Use these graphics to brand the business and tie together your overall online presence. Link each social profile back to the home page so that visitors can go back and forth easily, increasing the followers and conversions on the site. With a website and social profiles all set, the online presence is ready for customers.
Include Relevant Keywords
Lastly, use keywords while establishing an online presence for businesses. With the best keywords, you can increase the traffic your client will receive. Keywords need to be relevant to the brand you are developing for. By including relevant terms and keywords for the website, local customers will be able to find your client via the search engines.
After optimizing the homepage, services/products page and the about page, add some additional content so that customers can find the website easily. As the site grows, continue to invest in SEO. To create a noticeable online presence, you have to include relevant keywords so that customers can find the website on the search engines.
Improve any company’s potential by establishing an effective online presence. Start by targeting a specific audience to guide your overall digital strategy. With the audience and brand in mind, register a memorable domain name. Then, setup the website on a platform like WordPress. You will need quality hosting so that visitors have a positive experience on the website.
After setting up the main site, establish social media profiles on all the major channels and link them back for easy navigation. While including relevant keywords and terms, these steps will properly establish an online presence.