Merch or merchandise is an important part of the relationship between bands and their fans. Not only does it give them a way to support your art, but it also helps your band with free advertising through them wearing your logo and name.
Here’s everything to know about band merch aka band merchandise and why it matters!
Importance of a Good Logo
A good logo can be the difference between a band that sells out and one that nobody pays attention to. Not only should it sell what type of music your group makes, but it should make your name seem memorable in a way that encourages people to look up your music.
Logos should be simple, with less than three colors, and able to look great either as a tiny button or as a giant poster. It’s important to get one that will look great on any band merch: and that you can wear for years to come.
When to Start Selling Merch
Some bands get nervous about selling merch too early, worried they’ll look like try-hards: but what they don’t realize is that selling merch early is a great way to make your band look more legitimate.
The right merch on sale will encourage new fans to buy, and it won’t matter how old your band is. If you can’t afford the investment in merch immediately, consider selling it on sites that do the shipping and processing for you.
What Merch to Sell
The best merchandise to start with isn’t shirts: it’s buttons and stickers. These are small investments, cheap, can be used anywhere in a fan’s life, and can look awesome. They’re also awesome for fans of any age, which is something important for many new groups.
As you bridge out and your band gains popularity, shirts are the best choice. They’re an awesome item that can easily become a part of a fan’s wardrobe and is usually an affordable investment in the band.
When to Upgrade Your Band Merch
The moment your band starts gaining more traction, and getting a more steady stream of revenue, is when you should start upgrading your merchandise. Not only is this boost a sign that people are interested in your group, but upgrading your band merch will show that you’re an actively growing group.
How to Source Your Merch
Sourcing your merchandise is an important decision to make. Although you can spend a huge upfront amount to get your merchandise made and sent to you: you then have to deal with the cost of taking orders, packaging, getting them to the mailbox, and handling customers if something doesn’t arrive.
It’s better to simply go through a site that creates your merchandise for you, with the only work you have to do is uploading your art and sharing it with your fans.
Everyone Loves Merch of Their Favorite Groups
Whether someone is a new fan or they’ve been around for as long as the band has existed: everyone adores merch of their favorite bands. Give your fans something to show off by offering some of the best merch they could want.
