Due to the new paradigm shift in the Indian economy, now many companies are thinking CSR initiatives to enhance their business and brand image. This is probably one of the finest methodologies adopted by companies who are struggling hard for survival and growth in this time of societal marketing where you behave as a responsible corporate citizen and have to show empathy and sympathy to the society where you are living or earning.
CSR strategy is now driven by things like professionalization, educating and monitoring the ecosystem, outcome evaluation, philanthropic initiations, smart infrastructure, office equipment and curriculum management, financial support and funds.
Now if we analyse then we may find many examples but this particular manuscript would discuss in brief about a mini case study related to Edujobs Academy which is as illustrated below.
Mini Case Study & CSR: Edujobs Academy Pvt.Ltd. Striking Hard
The Company has done many transformations in sectors like Retail, Telecom, Automobile, Recruitment etc. It has opted for education and skilling to become the market leader or pioneer. The main strength of this particular company is that it has got logical domain expertise and is ready to do something beyond good work.
It has really done many global efforts. It is a 2COMS initiative, is focused on bridging the talent gap in various industries through generating employability and hence all the program are designed to create or facilitate employment.
It has got a wide array of clients in various domains. And it gives the skill based training various aspirants of these domains. The programs are too much corporate specific which converts trainable talents into marketable talents.
Recently it has partnered with organizations like NSDC and ORMAS/MoRD to impart different government funded training programmes in different programmes.
Also Read: Skill India: A Panacea to the Wounded Indian Civilization
Few other plus points of this company are placement orientation, philanthropic motto of CEO Mr. Prashant Pachisia and Co., reporting and controlling dynamics and social media marketing, govt. liasioning, and more. It has invested in traditional teaching through new pedagogies. I can say it is the new development model of CSR of 2016 India.
This is surely a path finding model for others who are into brand management and development through corporate social responsibility. Moving forward, it has now become the core responsibility.
Also Read: M for M-Commerce!!
Other criteria like innovation, learning, collaboration, NGO movement, child education, quantitative and qualitative research, evaluation etc. also play equally important role in this new CSR era. All these are nicely managed at Edujobs.
The success continues.
